Many online retailers agree that gift certificates tend to be some of the more unpopular products during the holiday season. The unpopularity of gift certificates among shoppers can be attributed to a few reasons. For instance, many consumers automatically think that these gift certificates are never redeemed anyway, so they’re not as attracted to buying them. Some shoppers also don’t like that gift certificates can be used only on a limited range of products.
However, all these don’t mean that you shouldn’t devote some of your marketing efforts to selling gift certificates at your store. There are a lot of ways for you to push these items into popularity this holiday season. If you’re looking to make more money from gift certificates, here are some tips you can use.
Make the ordering process a no-brainer.
If possible, keep the ordering process for gift certificates as short and hassle-free as possible. Simplify the ordering process so that customers can purchase multiple gift certificates through just a few clicks and some typing. This will be convenient especially for consumers doing some last-minute shopping.
Don’t put limits on your store’s gift certificates.
To make these items even more appealing to customers, make sure that there are no restrictions when it comes to using the gift certificates. Allow your customers to purchase any of your products using gift certificates and make the gift certificates valid year-round. By doing this, you can encourage your customers to go for these gift certificates.
Put efforts into marketing gift certificates more visibly.
You also have to make sure that your customers can actually see that you’re selling gift certificates along with other products. Devote some space on the homepage for marketing gift certificates, and make sure these are just as visible as your main products. Who knows, these gift certificates may just be the top sellers on your store this holiday season.