You probably already have a to-do list for your site this holiday season, and you’re sure that all doing all the items on that list would guarantee your online store a more profitable holiday season. That’s all well and good, but are you aware of the mistakes you can make if you’re not careful? Making a high amount of profit this holiday season is not just about what you do; it’s also about what you avoid doing.
Here’s a list of the biggest mistakes you can make for your site this holiday season, along with some tips on how to avoid them.
Not making your site mobile-ready
This year, it’s all about the mobile experience. More and more users are choosing to use mobile devices such as smartphones and tablets to browse the Web and access their favorite websites, even online retailers. Don’t miss out on the potential leads among mobile Web browsers. This year, consider investing in having a mobile version of your site developed. Don’t forget to test the mobile version of your site on commonly used mobile devices such as the iPad, the iPhone, and Blackberrys.
Neglecting last minute-shoppers
Last-minute shopping accounts for a considerable amount of holiday sales, as many people opt to put off their shopping till the last week or the last few days before the season ends. If possible, make sure that your site can accommodate last-minute shoppers. Set late shipping deadlines so that you can fulfill these orders and don’t be lax about customer service towards the end of the holidays.
That to-do list is going to be pretty useless if you don’t start working on it early enough. Make holiday preparations for your online store as early as four to five months before the actual holidays. This timeframe should give you more than leeway for implementing marketing and advertising strategies, strengthening your servers’ capacity, and optimizing your site for the holidays.