As the holiday season draws nearer, many businesses start sending out promotional emails to potential and existing customers. If you own an online store, this task should be at the top of your to-do list as well. You may even have already started on sending out those emails, too, if you’re well into your holiday marketing campaign.
Have you put much thought into those emails, though? Your business’ holiday emails shouldn’t only promote your brand, products, and services; these messages should also engage customers and encourage them to spread the word about your business. Emails sent to leads and customers during the holiday season, particularly, should have a festive feel.
If you’re planning to revamp your business’ emails, you may still be able to do so just in time for the holiday season. Here are some tips on making the most of holiday emails.
Make those emails functional and informative.
Use your business’ emails for more than just product promotion. Customers will appreciate holiday emails that provide important information such as the order tracking and shipping details. You can also use these emails to remind customers about how they can contact customer service team. You can even create a newsletter on your business’ accomplishments and highlights throughout the year.
Put a spin on product promotions.
Most online retailers send out promotional emails to leads and customers. What you can do to make your email stand out is to focus on the belief that Christmas is a season of giving. Using emails, you can feature gift lists for specific personalities. For instance, you can send emails that feature gifts for fathers or gifts for teenage girls. This can be helpful for customers who have gift lists to cross off.
Send holiday greetings to your customers.
Holiday emails don’t have to be all about promoting products or services. You can also use these emails to get into the holiday spirit and send holiday greetings to your beloved clients. Use graphics designed similarly to a greeting card or take a photo of you and your staff for a more personal touch.