Archive for the ‘Uncategorized’ Category


Making the Most of Holiday Emails

As the holiday season draws nearer, many businesses start sending out promotional emails to potential and existing customers. If you own an online store, this task should be at the top of your to-do list as well. You may even have already started on sending out those emails, too, if you’re well into your holiday [...]

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Taking Time Off from Running a Business during the Holidays

Many families choose to take vacations during the Christmas season. Your family may even have a Christmas vacation scheduled and planned months in advance. If you have to run a business, though, don’t worry. Believe it or not, it’s possible to take time off from running a business and still have it running smoothly when [...]

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Building Your Online Community for the Holidays

The aspect of building an online community comprising existing customers and leads is important for most online retailers. A thriving, active online community for your brand may be just the thing you need to really push the sales for this holiday season. This community is also highly valuable in terms of collecting feedback from customers [...]

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Helpful Tools for Social Media Management

Your holiday marketing strategies for the year would be incomplete without some social media marketing tactics thrown into the mix. Many e-commerce experts have emphasized the importance of maximizing the marketing potential of social media. Studies have also revealed the effectiveness of social media in customer engagement and lead generation.

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Having a Clearance Sale for the Holiday Season

Like most online retailers, you probably bulk up your inventory in preparation for the online shopping high of the Christmas season. Even if you do make an extremely high amount of sales, you may find yourself with a lot of unsold merchandise or excess inventory on your hands. So what do you do with all [...]

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Optimizing Your Business’ Transactional Emails

When it comes to e-commerce, post-sales interactions with customers are just as important as the strategies you use to make sales. Because of the nature of online shopping, the interaction between you and your customer doesn’t stop once the sale is made. The process isn’t complete until the customer receives the products or services he [...]

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How to Make the Most of the Holiday Rush

Most online entrepreneurs know that the holiday shopping season is one of the highest income-generating times of the year. The numbers just keep getting higher each year; even small start-ups get a fair share of online shoppers each Christmas season. Sometimes, though, the rush of Christmas shoppers can overwhelm start-ups, leaving entrepreneurs no choice but [...]

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Maintaining Customer Loyalty during the Holiday Season

Many entrepreneurs and business owners overlook the simple fact that loyal, long-standing customers should receive only the best treatment. In the hustle to find new customers or expand the client base, business owners can unknowingly neglect their business’ patrons and regulars. This can significantly affect your sales during the holiday season, considering that a large [...]

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Tips on Making Holiday E-mail Marketing Successful

Some online entrepreneurs may think that email marketing is dead, but many online marketing veterans maintain that email marketing remains to be one of the most effective drivers of conversion. This holds true especially during the holiday season, when online shopping usually surges to an all-year high. So if you want to enjoy high sales [...]

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Optimizing Twitter for Your Business this Holiday Season

For an online business to succeed these days, its owner needs to make full use of tools such as social media sites. Making the most of these sites, such as Facebook and Twitter, is the key to engaging the consumers who do their shopping online. And, in turn, engaging these consumers is vital in boosting [...]

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