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admin has been a member since May 24th 2011, and has created 43 posts from scratch.

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Making the Most of Holiday Emails

published Friday, September 30th, 2011 at 5:09 am by

As the holiday season draws nearer, many businesses start sending out promotional emails to potential and existing customers. If you own an online store, this task should be at the top of your to-do list as well. You may even have already started on sending out those emails, too, if you’re well into your holiday marketing campaign. Read the rest of this entry »

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Taking Time Off from Running a Business during the Holidays

published Friday, September 30th, 2011 at 5:09 am by

Many families choose to take vacations during the Christmas season. Your family may even have a Christmas vacation scheduled and planned months in advance. If you have to run a business, though, don’t worry. Believe it or not, it’s possible to take time off from running a business and still have it running smoothly when you come back.

This remains true even if you choose to take a break during the holiday season. The key to taking worry-free time off from running a business during the holidays is to plan ahead of time. Prepare everything at least months in advance, so you can devote the days leading up to your vacation to packing and trip planning. For more convenience, use this helpful checklist as a guide. Read the rest of this entry »

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Building Your Online Community for the Holidays

published Friday, September 30th, 2011 at 5:08 am by

The aspect of building an online community comprising existing customers and leads is important for most online retailers. A thriving, active online community for your brand may be just the thing you need to really push the sales for this holiday season. This community is also highly valuable in terms of collecting feedback from customers and establishing brand recall.

Not many e-commerce entrepreneurs and retailers remember that building online communities for their brands is possible even without the use of popular social media sites such as Facebook, Twitter, and LinkedIn. You may even find that these social media sites can’t completely fulfill your needs when it comes to community building. Read the rest of this entry »

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Helpful Tools for Social Media Management

published Friday, September 30th, 2011 at 5:07 am by

Your holiday marketing strategies for the year would be incomplete without some social media marketing tactics thrown into the mix. Many e-commerce experts have emphasized the importance of maximizing the marketing potential of social media. Studies have also revealed the effectiveness of social media in customer engagement and lead generation. Read the rest of this entry »

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Having a Clearance Sale for the Holiday Season

published Friday, September 30th, 2011 at 5:07 am by

Like most online retailers, you probably bulk up your inventory in preparation for the online shopping high of the Christmas season. Even if you do make an extremely high amount of sales, you may find yourself with a lot of unsold merchandise or excess inventory on your hands. So what do you do with all the products you don’t manage to sell?

One great idea for getting rid of the surplus is to hold a clearance sale. And don’t wait till the holiday season’s over; have a clearance sale during the season itself. A sale can be a great way to clear your shelves of old stocks, especially if you still have some leftover stocks from last season. Here are a few helpful tips on holding holiday clearance sales. Read the rest of this entry »

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